The Power of Simon’s Ad Pulse Model: Balancing Long-Term Brand Building with Tactical Wins
Introduction In the ever-evolving advertising landscape, brands often find themselves caught between two opposing strategies: long-term brand building and short-term sales activation. Marketers are frequently pressured to demonstrate immediate ROI, which leads to a disproportionate focus on tactical campaigns that drive conversions. However, effective brands understand that sustained growth requires a balance of both.